DUNLOP NIGERIA

Author :

Albert Alos

Pages :

8

Product Type :

Case

Reference # :

BP-C-00-1-01

Teaching Note :

Institute:

Lagos Business School

Setting:

Nigeria. Tyre industry.

Year:

2000

Keywords:

Strategy

Summary/Abstract:

In 1999, Dunlop’s management decided to defend their volume by lowering their price. To effectively accomplish their strategy, Dunlop adopted a series of initiatives that were to boost sales and reduce operational costs. By following this strategy, it achieved its targets. To achieve this growth, however, Dunlop needed to address two major constraints, both involving heavy financial investments.