FirstRand: Finding its path into the Indian Market

Author :

Peter Draper & Peta Krost Maunder

Pages :

11 pages

Product Type :

Case

Reference # :

WBS-2016-9

Teaching Note :

not available

Institute:

Wits Business School - University of the Witwatersrand

Setting:

india

Year:

2008

Keywords:

International Business, Banking, Strategy, International Relations

Summary/Abstract:

In February 2008, eight months after FirstRand Limited sent Stephan Claassen to India to gather insights for a market-entry strategy into that country – the initial preference being to set up as a retail bank – Claassen presented a strategy to the board that focused on setting up as a corporate investment bank in the Africa-India corridor. He knew he had done well in convincing FirstRand’s board of the strategy, but now wondered about other opportunities that would present themselves, and how the team in India would incorporate them into what would become FirstRand Bank India.