Hartmann Southern Africa: Keeping Healthcare Moving Forward
Author :
Professor Chris van der Hoven & Stephanie Townsend
Pages :
25 pages
Product Type :
Case
Reference # :
WBS-2018-4
Teaching Note :
not available
Institute:
Wits Business School - University of the Witwatersrand
Setting:
South Africa
Year:
2016
Keywords:
Strategy, Innovation
Summary/Abstract:
In September 2016, Wits Business School MBA student, Rishka Reddy, was reviewing the information she had gathered for a proposal she was considering putting to Andreas Joehle, chief executive officer (CEO) of the Paul Hartmann Group, a leading international supplier of medical, hygiene and healthcare products. The proposal, which she hoped would result in an internship opportunity at Hartmann, presented Reddy’s strategy on how Hartmann could best expand into sub-Saharan Africa.
