Hartmann Southern Africa: Keeping Healthcare Moving Forward

Author :

Professor Chris van der Hoven & Stephanie Townsend

Pages :

25 pages

Product Type :

Case

Reference # :

WBS-2018-4

Teaching Note :

not available

Institute:

Wits Business School - University of the Witwatersrand

Setting:

South Africa

Year:

2016

Keywords:

Strategy, Innovation

Summary/Abstract:

In September 2016, Wits Business School MBA student, Rishka Reddy, was reviewing the information she had gathered for a proposal she was considering putting to Andreas Joehle, chief executive officer (CEO) of the Paul Hartmann Group, a leading international supplier of medical, hygiene and healthcare products. The proposal, which she hoped would result in an internship opportunity at Hartmann, presented Reddy’s strategy on how Hartmann could best expand into sub-Saharan Africa.