HYGEIA NIGERIA LIMITED (A) – MANAGED HEALTH CARE IN NIGERIA

Author :

Fola Elebute

Pages :

12

Product Type :

Case

Reference # :

BP-C-97-1-01

Teaching Note :

Institute:

Lagos Business School

Setting:

Nigeria. Healthcare. HMO.

Year:

1997

Keywords:

HMO, healthcare

Summary/Abstract:

In May 1994, the management of Lagoon Hospital faced a new challenge: the hospital’s marketing team had brought in a proposal, from AA Ltd, a mid-sized multinational company, asking the hospital to quote a fixed price per employee per annum for its healthcare delivery services. This was a radical departure from the usual fee-for-service retainership arrangement. Around this time, the managed care delivery concept had become increasingly popular among hospital groups in the United States. Would this concept be easily transferable to the Nigerian marketplace? Would it solve Lagoon Hospital’s challenge of delivering a health insurance product to its customer?