Lew Auto: Getting the wheels turning

Author :

Dr Yvonne Saini & Stephanie Townsend

Pages :

6 pages

Product Type :

Case

Reference # :

WBS-2017-6

Teaching Note :

not available

Institute:

Wits Business School - University of the Witwatersrand

Setting:

South Africa

Year:

2017

Keywords:

Marketing, Marketing Strategy

Summary/Abstract:

As he made another payment to the previous owner of LEW Auto and Electrical & Aircon Repairs in June 2017, Peter Simelane, the new owner, was worried that his business was not growing as he had anticipated that it would. He had seen great potential for the business when he bought it in 2015, but by 2017 the business was still not living up to his expectations. He wanted to identify where the problem lay and what he needed to do to grow the business.