MASSEY STREET CHILDREN’S HOSPITAL

Author :

Juan M. Elegido

Pages :

11

Product Type :

Case

Reference # :

ETH-C-96-1-01

Teaching Note :

Institute:

Lagos Business School

Setting:

Nigeria. Commercial banking.

Year:

1996

Keywords:

corporate affairs

Summary/Abstract:

Guaranty Trust Bank Plc, a highly successful Nigerian indigenous "new generation" bank, decided to devote 2% of its profit before tax to corporate donations and to concentrate its giving for several years on a single project: the rehabilitation of a State-owned children's hospital in Lagos. The case describes antecedents of this decision and the early stages of implementation. Some data is provided on the corporate giving policies of other companies operating in Nigeria. The case affords an opportunity to discuss corporate giving vis-a-vis a firm's responsibilities towards its shareholders in a developing country context.