Metrorail: Building on the Success of 2010

Author :

Dr Thabo Mosala & Eulalie Metton

Pages :

12

Product Type :

Case

Reference # :

WBS-2013-24

Teaching Note :

not available

Institute:

Wits Business School, University of the Witwatersrand

Setting:

South Africa

Year:

2013

Keywords:

Strategy

Summary/Abstract:

It was June 2011 and South African passenger rail company, Metrorail, was celebrating its success in moving passengers during the 2010 FIFA World Cup™. The organisation had done much to improve its infrastructure, safety and image for the event. Now Lucky Montana, group chief executive officer (CEO) of the Passenger Rail Agency of South Africa (PRASA) – the state-owned enterprise that owned Metrorail – considered what the organisation should do to ensure that Metrorail become the preferred, regular transport service for thousands of daily commuters still using taxis or their own cars.