Nando’s Chilli Sourcing: Innovation for Social Impact – Teaching Note
Dr Yvonne Saini
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Wits Business School - University of the Witwatersrand
In late 2013, Nando’s, a global chicken restaurant chain, marked the successful implementation of a project for the ethical sourcing of African bird’s eye chillies (ABE) – the signature ingredient of the brand. The initiative had set Nando’s on the road to securing its annual requirement of ABE from traceable sources, while improving the lives of participating small-scale farmers in Mozambique and Zimbabwe. However, Jed Goldstein, programme manager of the initiative, wondered whether Nando’s could sustain the ethical sourcing of ABE in a context where the procurement of other goods and services continued unchanged.