Nando’s Chilli Sourcing: Innovation for Social Impact
Author :
Professor Boris Urban & Jacklynne Hobbs
Pages :
25 pages
Product Type :
Case
Reference # :
WBS-2015-13
Teaching Note :
available
Institute:
Wits Business School - University of the Witwatersrand
Setting:
South Africa
Year:
2015
Keywords:
Entrepreneurship
Summary/Abstract:
In late 2013, Nando’s, a global chicken restaurant chain, marked the successful implementation of a project for ethical sourcing of African bird’s eye chillies (ABE) – the signature ingredient of the brand. The initiative had set Nando’s on the road to securing its annual requirement of ABE from traceable sources, while improving the lives of participating small-scale farmers in Mozambique and Zimbabwe. However, Jed Goldstein, programme manager of the initiative, wondered whether Nando’s could sustain ethical sourcing of ABE in a context where procurement of other goods and services continued unchanged.
