Nando’s Chilli Sourcing: Innovation for Social Impact

Author :

Professor Boris Urban & Jacklynne Hobbs

Pages :

25 pages

Product Type :

Case

Reference # :

WBS-2015-13

Teaching Note :

available

Institute:

Wits Business School - University of the Witwatersrand

Setting:

South Africa

Year:

2015

Keywords:

Entrepreneurship

Summary/Abstract:

In late 2013, Nando’s, a global chicken restaurant chain, marked the successful implementation of a project for ethical sourcing of African bird’s eye chillies (ABE) – the signature ingredient of the brand. The initiative had set Nando’s on the road to securing its annual requirement of ABE from traceable sources, while improving the lives of participating small-scale farmers in Mozambique and Zimbabwe. However, Jed Goldstein, programme manager of the initiative, wondered whether Nando’s could sustain ethical sourcing of ABE in a context where procurement of other goods and services continued unchanged.