Note on the Global Beer Industry
Chris Robertson, William Crittenden, David T.A. Wesley
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United States;Asia;Europe;Africa;Latin America
Imports; Global Product; Joint Ventures; International Business, General Management/Strategy, Manufacturing
Discusses the historical context of the global beer industry, followed by a discussion of the industry in each major world market, including North America, Asia, Europe, Africa and Latin America. The U.S. market has only seen growth in crafting brewing and microbrewing, and some major U.S. brewers have sought growth through access to international markets. However, companies that have been most successful internationally are those that have small domestic markets. These include South African Breweries, Interbrew and Heineken.