Note on the Global Beer Industry

Author :

Chris Robertson, William Crittenden, David T.A. Wesley

Pages :

15

Product Type :

Background note

Reference # :

9B03M012

Teaching Note :

Institute:

Ivey Publishing

Setting:

United States;Asia;Europe;Africa;Latin America

Year:

2001

Keywords:

Imports; Global Product; Joint Ventures; International Business, General Management/Strategy, Manufacturing

Summary/Abstract:

Discusses the historical context of the global beer industry, followed by a discussion of the industry in each major world market, including North America, Asia, Europe, Africa and Latin America. The U.S. market has only seen growth in crafting brewing and microbrewing, and some major U.S. brewers have sought growth through access to international markets. However, companies that have been most successful internationally are those that have small domestic markets. These include South African Breweries, Interbrew and Heineken.