Pentapharm

Author :

Dr Freddi Acosta & Prof Luis Renart

Pages :

5

Product Type :

Case

Reference # :

Teaching Note :

Institute:

Strathmore Business School

Setting:

Nairobi, Kenya

Year:

1997

Keywords:

Startup, Strategy

Summary/Abstract:

In December 1997, Dr. Macharia and his four colleagues were deeply contemplating the idea of opening their own pharmaceutical store. They had accumulated Ksh 400,000 (US$ 5334) in the bank through individual contribution of Ksh 80,000. It had been eight months since they completed their compulsory internship. Within this short period of time, they had learned how to operate a pharmaceutical store as pharmacists. They had also seen, how their employers run the business. “Can we do it now on our own?” Macharia asked.