Polecat: Poised for Growth

Author :

Claire Mitchell; Grant Sieff

Pages :

12

Product Type :

Case

Reference # :

WBS-2008-2

Teaching Note :

Institute:

Wits Business School

Setting:

Year:

2008

Keywords:

Entrepreneurship.

Summary/Abstract:

It was October 2007, and a perfect early summer’s day in Cape Town. In his small loft office, Michael Meltzer, founder of Zacron Industries CC trading as Polecat, which manufactured and marketed a patented clasp and claw device used in shopfitting as well as many other applications, was deep in thought. His business, which had shown impressive growth since 2005, was poised to take a further quantum leap forward. The question he asked himself was whether he had the capacity to cope with such extensive expansion? He had started out with a very ambitious business plan, but wondered whether he should be reassessing it in the light of how the business had developed thus far.