SWOT as a Strategy Tool for SMEs: A Case Study

Author :

Neeta Baporikar

Pages :

13 pages9

Product Type :

Case

Reference # :

Case 16/NB/HPGSB/2017/12/07

Teaching Note :

Institute:

Harold Pupkewitz Graduate School of Business, Namibia University of Science and Technology, Namibia

Setting:

Small and medium enterprises (SMEs) play a vital role in fostering socioeconomic development in developing countries. Yet, costs deter them from using strategy tools for efficient development. This case deals with strategy tool SWOT for SME.

Year:

2017

Keywords:

SMEs, SWOT, Tool

Summary/Abstract:

Small and medium enterprises (SMEs) play a pivotal role in fostering socioeconomic development especially in developing countries. They aid employment, empower communities, and make positive contribution to GDP. This case study is about application of SWOT as a strategy tool to auto body repairs SME enterprise in Namibia called as ABR for confidentiality.