SWOT as a Strategy Tool for SMEs: A Case Study
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Harold Pupkewitz Graduate School of Business, Namibia University of Science and Technology, Namibia
Small and medium enterprises (SMEs) play a vital role in fostering socioeconomic development in developing countries. Yet, costs deter them from using strategy tools for efficient development. This case deals with strategy tool SWOT for SME.
SMEs, SWOT, Tool
Small and medium enterprises (SMEs) play a pivotal role in fostering socioeconomic development especially in developing countries. They aid employment, empower communities, and make positive contribution to GDP. This case study is about application of SWOT as a strategy tool to auto body repairs SME enterprise in Namibia called as ABR for confidentiality.