The Expansion of Choppies into Africa Teaching Note

Author :

Laurence Beder & Angie Urban

Pages :

6 pages

Product Type :

Teaching note

Reference # :

WBS-2018-7

Teaching Note :

Teaching Note

Institute:

Wits Business School - University of the Witwatersrand

Setting:

Botswana

Year:

2018

Keywords:

Marketing

Summary/Abstract:

From humble beginnings in 1986 with a single store in Lobatse, Botswana, by 2015 Choppies was the leading supermarket chain in Botswana. It was listed on the Botswana and Johannesburg stock exchanges and it had 134 stores in three countries: 75 in Botswana, 38 in South Africa and 21 in Zimbabwe. Choppies was also planning expansions into three other sub-Saharan countries – Zambia, Tanzania and Kenya – by the end of 2016. The company’s aggressive expansion outside Botswana was partly the result of frustration caused by the Botswanan government’s restrictive policies.