The Expansion of Choppies into Africa Teaching Note
Laurence Beder & Angie Urban
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Wits Business School - University of the Witwatersrand
From humble beginnings in 1986 with a single store in Lobatse, Botswana, by 2015 Choppies was the leading supermarket chain in Botswana. It was listed on the Botswana and Johannesburg stock exchanges and it had 134 stores in three countries: 75 in Botswana, 38 in South Africa and 21 in Zimbabwe. Choppies was also planning expansions into three other sub-Saharan countries – Zambia, Tanzania and Kenya – by the end of 2016. The company’s aggressive expansion outside Botswana was partly the result of frustration caused by the Botswanan government’s restrictive policies.