THE RED STAR SPIRIT

Author :

Chantal Epie

Pages :

8

Product Type :

Case

Reference # :

OB-C-96-1-02

Teaching Note :

yes

Institute:

Lagos Business School

Setting:

Nigeria. Courier Services. Medium.

Year:

1996

Keywords:

Summary/Abstract:

Red Star is a Nigerian courier company that has a technical agreement with Federal Express (Fedex). The case provides a short history of thecompany and a brief presentation of Red Star services. The company was in a sore state by 1995, with high debts and losses, low staff morale, problems with cash flow and low productivity. A new leadership was ushered to turn the company round. The case shows what the new Managing Director did and outlines the main elements of this change strategy.