The South African Post Office: On the Brink

Author :

Professor Chris van der Hoven & Dr Amanda Bowen

Pages :

26 pages

Product Type :

Case

Reference # :

WBS-2017-12

Teaching Note :

not available

Institute:

Wits Business School - University of the Witwatersrand

Setting:

South Africa

Year:

2017

Keywords:

Marketing, Strategy

Summary/Abstract:

Mark Barnes, chief executive officer of the state-owned South African Post Office (SAPO), leaned back in his plane seat and started reviewing his notes. He and his team of executives were returning to Johannesburg after a meeting in Cape Town with members of the South African government’s Portfolio Committee on Telecommunications and Postal Services. Barnes had motivated for a R2.7 billion bail-out for the Post Office, but the government was reluctant to invest.