AABS 2024 African Deans and Directors Forum

The Association of African Business Schools (AABS) welcomes Deans and Directors from African business schools and beyond to participate in the AABS 2024 African Deans & Directors Forum in Rabat, Morocco.
Nov 13, 2024
8:00 am
ESSEC Africa Campus | Plage des Nations, Sidi Bouknadel, Salé 11000, Morocco
4:00 pm
November 15, 2024


The AABS African Deans and Directors Forum is a prestigious event designed to bring together decision-makers from business schools and related entities across Africa and globally. The primary objective of this forum is to foster collaboration and innovation among leaders in the academic and business sectors. Attendees participate in a masterclass where they engage in meaningful discussions about future impactful initiatives and effective problem-solving strategies. This forum not only provides a platform for insightful dialogue but also facilitates the creation of a robust network among participants. As part of the AABS membership, this event offers invaluable opportunities for professional growth and the development of new ventures in the African market.


ESSEC Business School | Africa Campus

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ESSEC Business School expanded to the African market, establishing ESSEC Africa, which inaugurated its ESSEC Africa campus in Rabat, Morocco on April 21st, 1997. Fifteen local employees are based on this campus, under the leadership of the Deputy Dean of ESSEC Africa. During the 2020‐2021 academic year, ESSEC Africa welcomed 224 students to its Global BBA and Master in Management (Grande École) programs, 20 more than in 2019‐2020, demonstrating a steady growth in enrolment since its inauguration. ESSEC Africa currently welcomes students from the Global BBA and the Master in Management through different formats: specialized “Entrepreneurship in Africa” and “Global Manager in Africa” tracks, and inter-campus mobility tracks. The Global BBA program has been accredited by the Moroccan Ministry of Higher Education. ESSEC Africa has also established a strong local network. ESSEC Africa has also developed its executive education offering through custom made programs for managers and senior executives, and a catalogue of open enrolment certifying modules.



Forum Venue: ESSEC Business School Africa Campus, Rabat, Morocco
Welcome Cocktail Venue: Fairmont La Marina Rabat-Sale
Gala Dinner Venue: Dar Chrifa

Flights and Transportation

From the Airport:

Participants need to book their flights to Casablanca Mohammed V International Airport. AABS will arrange a recommended transport company to provide transportation from Casablanca to Rabat; however, this service will be at the participants' expense. The distance from the airport to the ESSEC Africa Campus in Rabat is approximately 2 hours (150 km) on average. Detailed information and booking options will be shared closer to the event date.


Each delegate is responsible for making their own hotel reservation. Please note that special room blocks are based on availability at discounted rates.

The recommended AABS 2024 African Deans & Directors Forum hotels are :

ONOMO Hotel Rabat Terminus
  • Single Standard Room: 1150 MAD ($120) per night
  • Twin Standard Room: 1300 MAD ($135) per night
  • Please follow these instructions to complete your booking:
  1. Handwrite and sign the attached form.
  2. Include your credit card details (CVC details are not required).
  3. Under the room type section, select:
    • Single
    • Twin
  4. In the comment section, add:
    • ESSEC AABS Guest
    • Payment upon arrival
    • Visa Confirmation Letter Required (if applicable)
  5. Send the completed form to with the subject line: Booking – ESSEC AABS Guest – November 2024.
  6. If a visa confirmation letter is needed, please attach a scanned copy of your passport.

Please note that rooms at the preferential rate are subject to availability.

Download form here

Fairmont La Marina Rabat Salé
  • Standard Room: 2300 MAD ($250) per night
  • More information will be available soon.

Visa Information

AABS' policy mandates that attendees must be registered and have fully paid to receive a visa letter.

For more information, to check eligibility, and to apply for an e-visa if applicable, please visit this official website:


Jonathan Foster-Pedley

AABS Board Chairman
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Jon is Dean and Director of Henley Business School in Africa, part of the Henley Business School UK, a leading global business school with campuses in Europe, Asia and Africa. With Henley Africa being the first school to be accredited by The Association of Africa Business schools (AABS), Henley now holds international quadruple accreditation, AABS, AACSB, AMBA and EQUIS. Henley’s purpose is ‘We build the people who build the businesses that build Africa.’

Jon’s career includes roles as educator, dean, corporate executive, airline pilot, aerobatic competitor, writer and speaker. He has 45 years of international working experience. He has been a professor of innovation, MBA director, director of executive education, designer and director of numerous executive education programmes and lecturer in strategy, innovation and executive learning. His interests are economic and educational transformation, sustainability and business evolution.
Henley Africa has been an entrepreneurial success, with a strong reputation for progressive learning design and care for students and clients.

Jon is chairman of the British Chamber of Business in Southern Africa, chairman of the Association of Africa Business Schools, board member of the Alliance of Management Development Associations in Rising Economies, and former vice-chair of the South African Business Schools Association. He is chair and founder of MBAid, an NPO that seeks to turn the energies of business schools to social good, which has worked with over 350 NGOs. Jon is also a Distinguished Professor at Woxsen University, India and a life Fellow of the Chartered Institute of Marketing, UK.



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Transfer from ONOMO Hotel and Fairmont Hotel to ESSEC Campus

15h00 - 19h00

Pre-Forum Workshop at ESSEC Campus*

*Price and information will be available soon. Please note that the forum ticket does not include access to the workshop.


Transfer from ESSEC Campus to ONOMO Hotel and Fairmont Hotel


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Transfer from ONOMO Hotel and Fairmont Hotel to Tour

08h00 - 14h30

Tour and Lunch


Transfer from Tour to ONOMO Hotel and Fairmont Hotel


Transfer from ONOMO Hotel to Fairmont Hotel

18h00 - 19h30

Welcome CocktailThe Fairmont Hotel


Transfer from Fairmont Hotel to ONOMO Hotel


Free Evening for Participants


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Transfer from ONOMO Hotel and Fairmont Hotel to ESSEC Campus

09h00 - 09h30

Registration, Networking and Refreshments

09h30 - 10h00

Welcome Note

10h00 - 10h15

Keynote Speech

10h15 - 11h15

Keynote Panel

11h15 - 11h45

Coffee Break

11h45 - 12h30

Session 1

12h30 - 13h15

Introduction to Workshop

13h15 - 13h30

Group Picture

13h30 - 14h15

Networking Lunch at ESSEC

14h30 - 16h30


16h30 - 16h45

Wrap up of the day


Transfer from ESSEC Campus to ONOMO Hotel and Fairmont Hotel


Transfer from ONOMO Hotel and Fairmont Hotel to Gala Dinner

19h00 - 22h00

Gala Dinner | Dar Chrifa


Transfer from Dar Chrifa to ONOMO Hotel and Fairmont Hotel


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Transfer from ONOMO Hotel and Fairmont Hotel to ESSEC Campus

09h30 - 10h00

Registration, Networking and Refreshments

10h00 - 11h00

Session 2

11h00 - 12h00

Session 3

12h00 - 12h30


12h30 - 13h30

Session 4

13h30 - 13h45

Summary of Conference and Key Takeaways

13h45 - 14h45

Farewell Lunch


Transfer from ESSEC Campus to ONOMO Hotel and Fairmont Hotel

Registration Prices

Early Bird prices* registration until Sunday, October 13, 2024:

*All Prices Excluding PayPal fees

Normal prices* registration from Sunday, October 13, 2024:

*All Prices Excluding PayPal fees


How to become a sponsor

At AABS, we offer flexible sponsorship options designed to meet various goals and budgets. Sponsors can choose from three tiers, each providing a range of benefits to maximize visibility and engagement with our network. Additionally, we offer over 20+ add-ons to further tailor your sponsorship experience, allowing for customized branding opportunities, speaking slots, and enhanced networking access to ensure your brand stands out and achieves its objectives.

If you are interested or have any questions, please contact us at

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