AABS Case Writing and Teaching Workshop

The overall objective of the workshop is to strengthen the skills, competencies and abilities of academic faculty
Oct 25, 2022
8:00 am
Johannesburg Business School
4:15 pm
October 27, 2022


The overall objective of the Case Writing Workshop is to strengthen the academic faculty's skills, competencies and abilities in the writing and teaching case studies to develop management and leadership competencies in their students. By the end of the workshop, participants will have been exposed to and had the opportunity to practice case writing, case teaching and related pedagogical skills.

Workshop Faculty

Prof. Geoff Bick -  Emeritus Professor, Graduate School of Business, University of Cape Town
Ms. Claire Beswick - Wits Business School

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Johannesburg Business School

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Johannesburg Business School

Accommodation & Visa:


Claire Beswick

Case Centre Manager | Wits Business School
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Claire Beswick heads up the case centre at Wits Business School (WBS), having joined the institution as a case writer in September 2001. She has written more than 20 cases herself and overseen the writing of almost all of the more than 350 cases in the WBS collection, having joined the centre just after its inception in the late 1990s. She had refined the WBS Case Centre’s methodology over the years and had worked with numerous WBS faculty members to produce award-winning teaching cases. She firmly believes in the benefits of the case method as a management teaching methodology, and is always keen to share her experiences in the hope that his helps to spread the use of this methodology across the continent.

Prof Geoff Bick

Emeritus Professor of Marketing at the Graduate School of Business, University of Cape Town.
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Prof Geoff Bick is an Emeritus Professor of Marketing at the Graduate School of Business, University of Cape Town.  He has over 20 years of experience lecturing postgraduate students in the field of Marketing, as well as many years of experience as a marketing practitioner before pursuing an academic career.  He has received several teaching awards during his career and supervised over 250 postgraduate students in their research.  He specialises in teaching cases, where he has published 25 teaching cases and teaching notes and received 8 case writing awards from Emerald publishing.  He has conducted case teaching workshops for several institutions, including AABS (Association of African Business Schools), WBS, UCT GSB, NMU, JBS, NUST, and others.

He has an MBA from the University of California, Berkeley, a Doctorate from the University of Johannesburg, and is an NRF-rated researcher.



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08:30 - 09:00

Registration and Coffee

09:00 - 09:30


Welcome by JBS, Welcome by AABS

09:30 - 10:30

Case Teaching – Session 1

Introduction to Case Teaching: Objectives and Benefits

10:30 - 10:45

Tea break

10:45 - 12:15

Case Teaching – Session 2

Case Teaching in action

12:25 - 13:00

Case Teaching – Session 3

•Challenges of Teaching with Cases.

•Types of cases

13:00 - 14:00

Lunch break

14:00 - 15:30

Case Teaching – Session 4

Using cases in class:

•Content vs process.

•Preparation. | Participant-centered learning

15:30 - 15:45

Tea break

15:45 - 17:00

Case Teaching – Session 5

Learning as a teacher:

•Leading in the classroom.

•Providing assessment and feedback


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09:00 - 11:00

Case Writing – Session 1

Laying the foundations Objectives and case content

11:00 - 11:15

Tea break

11:15 - 13:00

Case Writing – Session 2

Writing the Teaching Note

13:00 - 14:00

Lunch break

14:00 - 15:30

Case Writing – Session 3

Discussion of Dilemmas The writing process

15:30 - 15:45

Tea break

15:45 - 17:00

Case Teaching – Session 6

Case Teaching in Emerging Markets


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09:00 - 10:45

Case Writing – Session 4

Exercise: Write a dilemma for your case

10:45 - 11:00

Tea break

11:00 - 13:00

Case Writing – Session 5

Exercise: Critique a Teaching Case

13:00 - 14:00

Lunch break

14:00 - 15:30

Case Writing – Session 6

Practical exercise: Critique a Teaching Note

15:30 - 15:45

Tea Break

15:45 - 16:30

Case Publishing

Publishing in Emerald Emerging Markets Cases The future of cases

16:30 - 17:00

Course wrap-up

Handing out of Certificates, Evaluations, Vote of Thanks and Closing

The workshop fee includes all workshop materials and workshop lunches. All airfares, visas, transfers, meals outside the workshop, travel and personal items insurance, and other expenses are for the delegate’s own account.

The workshop fee is $300

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