Workshop
AABS Case Writing and Teaching Workshop
Overview
The overall objective of the Case Writing Workshop is to strengthen the academic faculty's skills, competencies and abilities in the writing and teaching case studies to develop management and leadership competencies in their students. By the end of the workshop, participants will have been exposed to and had the opportunity to practice case writing, case teaching and related pedagogical skills.
Workshop Faculty
Prof. Geoff Bick - Emeritus Professor, Graduate School of Business, University of Cape Town
Ms. Claire Beswick - Wits Business School
Host
Johannesburg Business School
Logistics
Speakers
Claire Beswick
Claire Beswick heads up the case centre at Wits Business School (WBS), having joined the institution as a case writer in September 2001. She has written more than 20 cases herself and overseen the writing of almost all of the more than 350 cases in the WBS collection, having joined the centre just after its inception in the late 1990s. She had refined the WBS Case Centre’s methodology over the years and had worked with numerous WBS faculty members to produce award-winning teaching cases. She firmly believes in the benefits of the case method as a management teaching methodology, and is always keen to share her experiences in the hope that his helps to spread the use of this methodology across the continent.
Prof Geoff Bick
Prof Geoff Bick is an Emeritus Professor of Marketing at the Graduate School of Business, University of Cape Town. He has over 20 years of experience lecturing postgraduate students in the field of Marketing, as well as many years of experience as a marketing practitioner before pursuing an academic career. He has received several teaching awards during his career and supervised over 250 postgraduate students in their research. He specialises in teaching cases, where he has published 25 teaching cases and teaching notes and received 8 case writing awards from Emerald publishing. He has conducted case teaching workshops for several institutions, including AABS (Association of African Business Schools), WBS, UCT GSB, NMU, JBS, NUST, and others.
He has an MBA from the University of California, Berkeley, a Doctorate from the University of Johannesburg, and is an NRF-rated researcher.
Agenda
Tuesday
October
25
08:30 - 09:00
Registration and Coffee
09:00 - 09:30
Welcome
Welcome by JBS, Welcome by AABS
09:30 - 10:30
Case Teaching – Session 1
Introduction to Case Teaching: Objectives and Benefits
10:30 - 10:45
Tea break
10:45 - 12:15
Case Teaching – Session 2
Case Teaching in action
12:25 - 13:00
Case Teaching – Session 3
•Challenges of Teaching with Cases.
•Types of cases
13:00 - 14:00
Lunch break
14:00 - 15:30
Case Teaching – Session 4
Using cases in class:
•Content vs process.
•Preparation. | Participant-centered learning
15:30 - 15:45
Tea break
15:45 - 17:00
Case Teaching – Session 5
Learning as a teacher:
•Leading in the classroom.
•Providing assessment and feedback
Wednesday
October
26
09:00 - 11:00
Case Writing – Session 1
Laying the foundations Objectives and case content
11:00 - 11:15
Tea break
11:15 - 13:00
Case Writing – Session 2
Writing the Teaching Note
13:00 - 14:00
Lunch break
14:00 - 15:30
Case Writing – Session 3
Discussion of Dilemmas The writing process
15:30 - 15:45
Tea break
15:45 - 17:00
Case Teaching – Session 6
Case Teaching in Emerging Markets
Thursday
October
27
09:00 - 10:45
Case Writing – Session 4
Exercise: Write a dilemma for your case
10:45 - 11:00
Tea break
11:00 - 13:00
Case Writing – Session 5
Exercise: Critique a Teaching Case
13:00 - 14:00
Lunch break
14:00 - 15:30
Case Writing – Session 6
Practical exercise: Critique a Teaching Note
15:30 - 15:45
Tea Break
15:45 - 16:30
Case Publishing
Publishing in Emerald Emerging Markets Cases The future of cases
16:30 - 17:00
Course wrap-up
Handing out of Certificates, Evaluations, Vote of Thanks and Closing
Registration Prices
The workshop fee includes all workshop materials and workshop lunches. All airfares, visas, transfers, meals outside the workshop, travel and personal items insurance, and other expenses are for the delegate’s own account.
The workshop fee is $300
Sponsors
At AABS, we offer flexible sponsorship options designed to meet various goals and budgets. Sponsors can choose from three tiers, each providing a range of benefits to maximize visibility and engagement with our network. Additionally, we offer over 20+ add-ons to further tailor your sponsorship experience, allowing for customized branding opportunities, speaking slots, and enhanced networking access to ensure your brand stands out and achieves its objectives.
If you are interested or have any questions, please contact us at [email protected]