
AABS Case Writing and Teaching Workshop
The overall objective of the Case Writing Workshop is to strengthen the academic faculty’s skills, competencies and abilities in the writing and teaching case studies to develop management and leadership competencies in their students. By the end of the workshop, participants will have been exposed to and had the opportunity to practice case writing, case teaching and related pedagogical skills.
Workshop Faculty
Prof. Geoff Bick – Emeritus Professor, Graduate School of Business, University of Cape Town
Ms. Claire Beswick – Wits Business School
Registration Fees
The workshop fee includes all workshop materials and workshop lunches. All airfares, visas, transfers, meals outside the workshop, travel and personal items insurance, and other expenses are for the delegate’s own account.
The workshop fee is $300
Hourly Schedule
Tuesday 25 October 2022
- 08:30 - 09:00
- Registration and Coffee
- 09:00 - 09:30
- Welcome
- Welcome by JBS, Welcome by AABS
- 09:30 - 10:30
- Case Teaching – Session 1
- Introduction to Case Teaching: Objectives and Benefits
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Speakers:
Prof Geoff Bick
- 10:30 - 10:45
- Tea break
- 10:45 - 12:15
- Case Teaching – Session 2
- Case Teaching in action
- 12:25 - 13:00
- Case Teaching – Session 3
- •Challenges of Teaching with Cases. •Types of cases
-
Speakers:
Prof Geoff Bick
- 13:00 - 14:00
- Lunch break
- 14:00 - 15:30
- Case Teaching – Session 4
- Using cases in class: •Content vs process. •Preparation. | Participant-centred learning
-
Speakers:
Prof Geoff Bick
- 15:30 - 15:45
- Tea break
- 15:45 - 17:00
- Case Teaching – Session 5
- Learning as a teacher: •Leading in the classroom. •Providing assessment and feedback
-
Speakers:
Randall Carolissen
Wednesday 26 October 2022
- 09:00 - 11:00
- Case Writing – Session 1
- Laying the foundations Objectives and case content
-
Speakers:
Claire Beswick
- 11:00 - 11:15
- Tea break
- 11:15 - 13:00
- Case Writing – Session 2
- Writing the Teaching Note
-
Speakers:
Prof Geoff Bick
- 13:00 - 14:00
- Lunch break
- 14:00 - 15:30
- Case Writing – Session 3
- Discussion of Dilemmas The writing process
-
Speakers:
Claire Beswick
- 15:30 - 15:45
- Tea break
- 15:45 - 17:00
- Case Teaching – Session 6
- Case Teaching in Emerging Markets
-
Speakers:
Prof Geoff Bick
Thursday 27 October 2022
- 09:00 - 10:45
- Case Writing – Session 4
- Exercise: Write a dilemma for your case
-
Speakers:
Claire Beswick
- 10:45 - 11:00
- Tea break
- 11:00 - 13:00
- Case Writing – Session 5
- Exercise: Critique a Teaching Case
-
Speakers:
Claire Beswick
- 13:00 - 14:00
- Lunch break
- 14:00 - 15:30
- Case Writing – Session 6
- Practical exercise: Critique a Teaching Note
-
Speakers:
Claire Beswick
- 15:30 - 15:45
- Tea Break
- 15:45 - 16:30
- Case Publishing
- Publishing in Emerald Emerging Markets Cases The future of cases
-
Speakers:
Claire Beswick
- 16:30 - 17:00
- Course wrap-up
- Handing out of Certificates, Evaluations, Vote of Thanks and Closing



Speakers
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Claire BeswickCase Centre Manager | Wits Business School
Claire Beswick heads up the case centre at Wits Business School (WBS), having joined the institution as a case writer in September 2001. She has written more than 20 cases herself and overseen the writing of almost all of the more than 350 cases in the WBS collection, having joined the centre just after its inception in the late 1990s. She had refined the WBS Case Centre’s methodology over the years and had worked with numerous WBS faculty members to produce award-winning teaching cases. She firmly believes in the benefits of the case method as a management teaching methodology, and is always keen to share her experiences in the hope that his helps to spread the use of this methodology across the continent.
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Prof Geoff BickEmeritus Professor of Marketing at the Graduate School of Business, University of Cape Town.
Prof Geoff Bick is an Emeritus Professor of Marketing at the Graduate School of Business, University of Cape Town. He has over 20 years of experience lecturing postgraduate students in the field of Marketing, as well as many years of experience as a marketing practitioner before pursuing an academic career. He has received several teaching awards during his career and supervised over 250 postgraduate students in their research. He specialises in teaching cases, where he has published 25 teaching cases and teaching notes and received 8 case writing awards from Emerald publishing. He has conducted case teaching workshops for several institutions, including AABS (Association of African Business Schools), WBS, UCT GSB, NMU, JBS, NUST, and others.
He has an MBA from the University of California, Berkeley, a Doctorate from the University of Johannesburg, and is an NRF-rated researcher.
