AABS Connect Conference 2022

AABS Connect is the yearly gathering of business education professionals working in business schools in Africa.
Jun 15, 2022
8:00 am
ESCA Ecole de Management
4:15 pm
June 17, 2022


Sustainable Africa: How can African Business Schools Contribute to a Greener and More Inclusive Growth on the Continent?

Our world is undergoing unprecedented volatility and uncertainty. Global economic crises, ecological disorders, and socio-political instability have clearly marked our part of history. In Africa, these challenges have been most acute with increasing climate severity, social disparities and economic strain.

It has become urgent to address Africa’s sustainability challenges, and the call for action is extended to all stakeholders. African business schools have a major role to play in both informing decision making on sustainability action and shaping generations of business leaders and managers. This year’s AABS Conference draws on the primacy of sustainable development challenges in Africa to open the floor for reflection, debate, and actionable recommendations to move the continent forward on the sustainability path. Speakers and delegates will actively engage in sharing and co-constructing a common vision and roadmap for African business schools to drive the acceleration of action for a greener and more inclusive growth on the continent.


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Scientific Committee

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ESCA Ecole de Management

Accommodation & Visa:

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Please contact Ms. Fatima Zahra- for airport pickup reservations


Ahmed Reda Chami

President of the Environment, Social and Economic Council, Former Minister of Industry and Commerce, Ambassador of Morocco at the EU, Charmain & CEO of Microsoft for South-East Asia (Morocco)
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Ali Elquammah

Director - Academic Affairs @HEM Business School
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Dr Ali Elquammah, based out of Morocco, is currently the Director - Academic Affairs at HEM Business School since January 2010. At HEM Business School. Dr. Elquammah is also a Professor and Director – International Affairs and is in charge of all issues and matters pertaining to the organization internationally such as international relations. Prior to this, he was Director -Executive Education, from January 2006 until December 2009. Prior to HEM BS, he was a Senior Analyst - Business Intelligence at EchoStar Corporation in the United States. He has also worked as a Senior Information Analyst at Merrill Lynch for five years. He holds a PhD in Management Sciences, an MBA, and a Master of Science in Computer Information Systems. His major professional/academic work includes articles and case studies on the homeostasis of stability and change to succeed an implementation of an Enterprise System.

Amal Benaissa

Head, Sustainable Finance Department, Bank of Africa, Casablanca (Morocco)
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Danica Purg

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David Adediran

Market Development Manager, Graduate Management Admission Council – Middle East & Africa
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Evelyne Gross

International Accreditations, and Sustainability Expert, Valorization and Transfer Committee Co-Coordinator, COLIFRI France (Franco-Colombian Association of Researchers)
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Fadwa Chaker

Chair of Conference Scientific Committee and Director of Research at ESCA (Morocco)
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Franklyn Manu

Former Rector of GIMPA (Ghana)
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Professor Manu is a Professor at the Ghana Institute of Management and Public Administration (GIMPA) and was the Rector from August 2012 to August 2016. He previously served as Dean of the GIMPA Business School. He has over thirty years of experience in consulting, training, and education. During this period, he has exhibited extensive capabilities in strategic planning, programme, design and assessment in higher education. He has been heavily involved in designing and reviewing programmes to improve university and corporate education in such institutions as Loyola College in Maryland (USA), Morgan State University (USA), Ghana Institute of Management and Public Administration (GIMPA), Association of African Business Schools, Global Business School Network, International Academy of African Business and Development, Ghana National Accreditation Board. Currently, he is the Chairman of the Accreditation Committee of the Association of African Business Schools.

Grafton Whyte

Director at Namibia Business School
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Professor Grafton Whyte was the former board chair of the Association of African Business Schools (AABS), is the Director of the Namibia Business School (NBS) at the University of Namibia (UNAM), Namibia, Visiting Professor of Business at the Graduate School of Business Management (GSBM) at Cape Peninsula University of Science and Technology (CPUT), South Africa, and, former Director of the Harold Pupkewitz Graduate School of Business (HPGSB) at the Namibia University of Science and Technology (NUST), Namibia.

Houda Zinoun

Investment Officer, International Finance Cooperation (IFC)
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Jonathan Foster-Pedley

AABS Board Chairman
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Jon is Dean and Director of Henley Business School in Africa, part of the Henley Business School UK, a leading global business school with campuses in Europe, Asia and Africa. With Henley Africa being the first school to be accredited by The Association of Africa Business schools (AABS), Henley now holds international quadruple accreditation, AABS, AACSB, AMBA and EQUIS. Henley’s purpose is ‘We build the people who build the businesses that build Africa.’

Jon’s career includes roles as educator, dean, corporate executive, airline pilot, aerobatic competitor, writer and speaker. He has 45 years of international working experience. He has been a professor of innovation, MBA director, director of executive education, designer and director of numerous executive education programmes and lecturer in strategy, innovation and executive learning. His interests are economic and educational transformation, sustainability and business evolution.
Henley Africa has been an entrepreneurial success, with a strong reputation for progressive learning design and care for students and clients.

Jon is chairman of the British Chamber of Business in Southern Africa, chairman of the Association of Africa Business Schools, board member of the Alliance of Management Development Associations in Rising Economies, and former vice-chair of the South African Business Schools Association. He is chair and founder of MBAid, an NPO that seeks to turn the energies of business schools to social good, which has worked with over 350 NGOs. Jon is also a Distinguished Professor at Woxsen University, India and a life Fellow of the Chartered Institute of Marketing, UK.

Lana Elramly

AABS Executive Director
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Majid El Ghaib

Conference Chair, ESCA (Morocco)
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Marcus Mueller

Professor of Management and Director and Founder of Sustainability in Action at Sacred Heart University (USA and Luxemburg)
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Mark Smith

Director, Stellenbosch Business School (South Africa)
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Melissa Close

Cases Commissioning Lead, Emerald Publishing
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Mette Morsing

Head of PRME Principles for Responsible Management Education
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Okechukwu Amah

Research Director, Lagos Business School (Nigeria)
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Radia Cheikh Lahlou

Association Director, The Economic, Social and Environmental Council (ESEC) (Morocco)
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Randall Carolissen

Dean of Johannesburg Business School (South Africa)
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Dr. Randall Carolissen boasts a diverse career spanning industrial engineering, academia, finance, and taxation. He led transformative initiatives at organizations like SABS and SARS, contributing to fiscal stability and international recognition. Active in social activism, he pioneered community-building programs and educational initiatives. Appointed as NSFAS Administrator, he successfully resolved governance issues, earning praise from President Cyril Ramaphosa. Currently, as Dean of JBS, he drives digital innovation in business education, cementing his legacy as a leader in both academia and societal advancement.

Rihab Abba

Professor Researcher and Senior Consultant in Problem Solving, Complexity Management and Corporate Communication, ESCA (Morocco)
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Salma Kabbaj

CEO, Impact Lab (Morocco)
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Sam February

Head of Department: Graduate School of Business, Nelson Mandela University (South Africa)
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Samer Atallah

Associate Dean for Graduate Studies and Research and an Associate Professor of Economics at the American University in Cairo (AUC) School of Business (Egypt)
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Samuel Bonsu

Rector, GIMPA, and founding chair of PRME Africa Chapter (Ghana)
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Thami Ghorfi

Host Dean
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Victor Hedenberg

Business Development Manager, Association of MBAs and Business Graduates Association (AMBA & BGA)
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Yasser Mounsif

Head, Corporate Finance & Disclosure Department, Moroccan Capital Market Authority
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8h45 - 9h15 UTC +1

Registrations and Networking Coffee/Tea

9h15 - 9h30 UTC +1

Greetings and Orientation

9h30 - 9h45 UTC +1

Welcome Address

9h45 - 10h30 UTC +1

Keynote Address

10h30 - 10h30 UTC +1

Networking Coffee/Tea Break

11h00 - 12h00 UTC +1

The Sustainability Deal in Africa: The Role of African Business Schools to Meet the Challenge

This introductory panel serves to set the ground for the conference’s main theme by introducing the sustainability challenges of Africa and covering some examples of initiatives taken by different countries to meet those challenges. The panel will reflect on the pathways for African business schools to accompany and shape the transition to a greener and more inclusive growth in Africa.

12h00 - 12h15 UTC +1

Networking Coffee/Tea Break

12h15 - 13h15 UTC +1

Educating for Sustainability: How to Cultivate the Next Generation of African Business Leaders?

This panel aims to shed light on the role of educators and business schools in driving a safe transition to a more sustainable and livable Africa. Panelists will cover the types of strategies and actions that African business schools might undertake to prepare the next generation of responsible business leaders. They will share their respective experiences within their institutions and may cover topics including the institutional role of business schools to drive this transition as well as the role of educators inside and outside the classroom.

13h15 - 14h45 UTC +1


14h45 - 15h45 UTC +1

Driving Social Innovation for a Sustainable and Inclusive Africa

The panel will focus on the importance of social innovation as a driver for a greener and inclusive growth in Africa and the role of African business schools in developing a new generation of social entrepreneurs. The discussion will also cover means for African business schools to efficiently federate its stakeholders to build a conducive environment and favorable entrepreneurial ecosystem for social innovation to blossom, grow, and generate high social impact.

15h45 - 16h00 UTC +1

Alliance of Management Development Associations in Rising Economies

19h00 UTC +1

Gala Dinner


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8h30 UTC +1

Transfer from Hotel

8h45 - 09h00 UTC +1

Registrations and Networking Coffee/Tea

9h00 - 9h45 UTC +1

Second Keynote Address

9h45 - 10h45 UTC +1

Bridging the Gap: Producing Relevant and Impactful Research for Africa

The panel will cover the meaning and scope of the terms relevance and impact in academic research and why they matter in contributing to sustainable growth for Africa. Speakers will highlight the roles of both institutions and researchers to bridging the academia-industry gaps through impactful academic projects and intellectual contributions. The panel will also share examples of measurable best practices either implemented or in progress.

10h45 - 11h15 UTC +1

Networking Coffee/Tea Break

11h15 - 12h15 UTC +1

Connect Circles (3 parallel sessions)

12h15 - 12h30 UTC +1

Associate Session 1 - GMAC

12h30 - 12h45 UTC +1

Associate Session 2 - AMBA

12h45 - 13h00 UTC +1

Associate Session 3 - Emerald

13h00 - 14h30 UTC +1

Lunch and Group Photo

14h30 - 15h30 UTC +1

Funding Sustainability in Africa: Challenges and Opportunities

The social transformation of African economies is a complex process that can be capital-intensive. Africa needs innovative means to finance its transition to more sustainable and viable growth models. This panel will discuss existing and promising financing solutions that can pave the way towards a greener and more inclusive growth in Africa. The discussion will also focus on how African business schools can mobilize different stakeholder partnerships around stronger and more efficient financing solutions.

15h30 - 16h45 UTC +1

Reflections, Actions, and Recommendations

This concluding session aims to spur collective reflection on the way forward. It serves as an interactive platform to engage the participants to collectively design a "recommendations roadmap" for African business school leaders and managers in their strategies for sustainability. This session is designed as a lively serious game that involves the active participation of delegates in group work format.

16h45 - 17h00 UTC +1

Closing and Wrap Up

17h00 UTC +1

Delegates Departure


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10h00 - 12h00 UTC +1

Members Meeting (closed for AABS Member Schools only)

12h00 - 14h00 UTC +1

Lunch/Delegates Departure

14h00 UTC +1

Town Activities (optional)

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