[Journal of Public Policy & Marketing] 2021 AMA Marketing and Public Policy Conference

In order to accommodate our community’s needs, the 2021 AMA Marketing and Public Policy Conference submission deadline has been extended to December 1, 2020. 

The AMA Marketing and Public Policy Conference (MPPC) is the premier international event for marketing academics, public policy makers and marketing practitioners interested in social and public policy.

Co-chairs Remi Trudel, Associate Professor of Marketing, Questrom School of Business, Boston University and Katherine White, Professor of Marketing,
Sauder School of Business, University of British Columbia have selected a conference theme based on the four P’s, “Marketing for Social Change: People, Purpose, Planet and Prosperity.”

They hope to encourage research and dialog on the contributions of marketing for addressing social and environmental issues that involve diverse perspectives and interests in a dynamic, rapidly changing environment.

They are interested in research that will make an impact on these pressing social issues via theoretical development or pragmatic application.

Submission Parameters

The submission deadline is December 1, 2020. All submissions should be made electronically via the AMA’s online submission management system, Ex Ordo. Submission types include:

  • Competitive Papers
  • Posters
  • Special Sessions

For more information, including the submission format and templates, view the call for papers online.