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AABS Staff

Hanane El Kouari - Executive Director 


Hanane El Kouari joined AABS in May 2018 and is the Executive Director. She was born in Casablanca, Morocco. She has been engaged in the education field in Africa for nearly a decade. She served previously as of Head of Africa and Middle East Network at IESEG school of management-Paris/Lille- one of the top business schools worldwide (triple crowned/FT ranking). She has been taking the lead in designing, implementing, reinforcing IESEG’s African strategy with a specific expertise in double degree programs, strategic partnerships, research collaboration and talent detection.

In addition, she brings a strong background in intercultural communication and project management from her previous role with HSBC Global Asset Management. During her professional experience she was a speaker in numerous conferences dedicated to education with accreditation bodies such as EFMD and AACSB where she served as member of the Africa conference steering committee and plenary speaker.

Her key interests are Educational Technology, youth empowerment, CSR, Critical thinking, Quality assurance and gender equality.

She has a Bachelor in Translation (French-English-Arabic-Spanish) and a Masters in Intercultural Communication and Management from ISIT (Institut Catholique de Paris).

Lana Elramly - Accreditation Director


Lana Elramly joined AABS in March 2018 as the Accreditation Director. Ms. Elramly comes with a wealth of experience within the accreditation world, having spent the last ten years at the American University in Cairo (AUC) where she was instrumental in acquiring the “Triple Crown” accreditation twice for the AUC School of Business. Prior to joining the education sector, she worked for the Department of State, Inspector General’s office, based in Washington DC, USA, where she was instrumental in assisting teams with inspecting US missionaries around the globe while preparing requested reports and briefs as demanded by the US Senate.

She has a Master in Public Administration from the American University in Cairo (Egypt) and a Bachelor of Arts in Global Affairs from George Mason University (USA).

Tracy Hauptfleisch - Office Manager


Tracy Hauptfleisch joined AABS in March 2016 and is the Secretariat Manager.   Tracy has studied through the Institute of Certified Bookkeepers as well as UNISA where she completed the programme in Business Management.   She comes with a wealth of administrative experience from both the corporate and NGO worlds.  After working for corporate giants such as SABC, Cargo Carriers and Foodcorp she then worked for a number of well-known community organisations in administration, fundraising and programme management: St Anthony's Educate Centre in Boksburg, Radio Veritas, and the Jesuit Institute. 

In this last role she oversaw the doubling in size of the organization and also coordinated, over a number of years, a national touring lecture programme that brought in professors from Europe, the USA and East Africa and linked to several SA universities.  Tracy moved from the corporate world into the NGO field because of her desire for social justice and her passion for Africa, its people and their upliftment.  She first became involved with GIBS through her involvement in the BizSchool programme for disadvantaged post-Matrics; she also pioneered a programme of mentoring and service learning for undergraduate students from Fordham University New York at the University of Pretoria.  Her move to AABS will allow her to see more of the African continent and the people about whom she feels so passionate.




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Emerald AABS Case Study Competition 

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AABS Case Studies

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